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Application Design & Development
Enhanced Customer Experience with Omni-Channel Application Platform as a Service
CHALLENGE
As one of innovative solution providers in ecommerce & digital marketing domain, the client wanted to build a new platform as a service for business insight analytics to increase customer sales and improve marketing conversion rate. To attract the millennials and retain other customer segments, the client wanted to deliver omni-channel customer experience across its website on computers and mobile devices. It needed to modernize existing applications and IT systems for AI-enabled functionalities and personalized intuitive interfaces across channels.
SUMMARY
Inspur worked closely with the client to create a new omni-channel application platform as a service for business insight analytics with enhanced customer experience.
The Inspur team designed, developed, tested, and deployed application programming interface (API)-based software components to action a range of services on data analytics platform. These micro-service features were robust, secure, scalable, and automated. These were integrated with the client’s existing IT set-up to ensure a seamless, omni-channel experience.
The Inspur team also designed, implemented, tested and deployed application user interfaces. The application-based modular approach provided responsive layouts adaptive to different browser screen sizes across various types of devices and allowed a faster time-to-market.
Result
Inspur has helped the client successfully developed and launched various new application platform features on monthly basis, with compliments and positive feedbacks received from the client’s end users.
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With the new business insight analytics application platform, the client was able to attract the millennial customers and earned the reputation as a leading provider of innovative digital marketing analytics application as a service. This helped the client not only transform digital marketing service offerings, but also differentiate and gain competitive advantage in the market.
Inspur also helped the client develop many first-of-its-kind AI-enabled functionalities, which are improving user adoption and increasing the client’s revenue directly. AI-enabled digital transformation and automation have also resulted in unprecedented efficiency, agility, and scalability in the client’s operations and reduced cost.
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3X (Increase in number of passengers using mobile channels)
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50% (Development cost savings by using cross-platform development frameworks and flexibly-sourced resources)
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4 (Point Increase in net promoter score)
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